WITH MARK CARPENTER

Everyone loves a good story, and most trainers know that storytelling enhances their workshops. But effective storytelling goes beyond breaking up the pace of training or getting a laugh.

Intentionally crafted stories based on personal experiences are powerful tools to teach key concepts, lead change, and inspire action. Once you understand both the science and art behind effective storytelling, your stories will have greater impact and help you achieve the goals of any training.

Join us as Mark Carpenter, a Master Trainer and coauthor of the bestselling book Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire, shares the power of impactful storytelling in reaching your participants. You’ll learn both the science and art behind effective storytelling to ramp up your facilitation.

WHAT YOU'LL LEARN

• The science behind why stories make concepts more “sticky”
• When to use stories to teach, lead, sell, and inspire—in and out of the training room
• Where to find impactful stories to build your culture and emphasize important principles
• How to easily craft personal experiences into impactful stories